What Does a Podcast Producer Do?

What Does a Podcast Producer Do?

Some podcasters will tell you that starting a podcast is easy. For one, there's no shortage of video tutorials and content articles that teaches podcasting basics. As you go along, you enhance the process through trial and error. But what if you want to skip the trial and error part and produce high-quality podcast even if you are just a beginner? The answer is simple--hire a podcast producer.

In order to spread their message more clearly and effectively, new and seasoned podcasters rely on the help and expertise of podcast producers. Undoubtedly, the help of a podcast producer is invaluable in achieving certain objectives like high-quality episodes, increase in followers, and dramatic boost in ranking, to name a few.

So, what are podcast producers exactly?

Podcasts have become highly popular among entrepreneurs because of its peerless value as a marketing tool. For starters, podcasting helped them create a huge network of followers. In addition, it also became a venue where they can effectively and consistently connect with those followers. For those who are looking to increase their number of followers, a podcast producer can also be their trusted ally.

A podcast producer acts as an administrator and technical director. They handle many responsibilities like managing the podcast, recording and editing the episodes, and other behind-the-scenes interaction. The podcast producer is the creative genius who does research on various strategies and campaigns needed to ensure the success of a podcast.

Key roles and responsibilities

Oversee Production

One of the roles of a podcast producer is to oversee the production of episodes and pitch in fresh ideas for shows. He/she also needs to have a high-level knowledge of podcasts and episode concepts.

Guest Research and Scheduling

A podcast producer needs to look for guests or influencers who can share their expertise or experiences based on the episode’s topic. He/she needs to find interesting people that will help to increase the number of podcast followers. Aside from that, booking and scheduling is also part of their job.

Direction and Editing

Working on all aspects of the audio production is the key responsibility of a podcast producer. In other words, they are in charge of the recording, editing, and even the publication of each episode. This is one crucial part of their job since it entails tapping into their creative side to produce something that is of topnotch quality.

Team Leader

A podcast producer also provides support to the host and the rest of his team throughout the conceptualization and production process. They may also provide reports and even track episodes that are relevant to the upcoming one.


Podcast Producer

What are the qualities you need to look for in a podcast producer?

When hiring a podcast producer, you should keep in mind that experience is very important. You should have an eye for someone with skills in audio production or podcasting. A podcast producer should also have superb research and communications skills since part of the job requires inviting guests and interviewing them. He/she should also possess an exceptional content writing and editing skills, and should also be skilled in storytelling in order to attract the targeted audience.

How much will it cost you?

The salary of a podcast producer is estimated to be around $23 but it can go as high as $42 per hour for a senior producer. It usually depends on the educational background as well as the work experience. Don’t worry, there are a lot of outsourcing companies that will be able to help you to find the right person for the position. All you need to do is carefully screen the candidates and ask for their portfolio.

In a nutshell, a podcast producer can do wonders for your podcast. They will not only spare you from the many hassles of podcasting, they can also help ensure you are able to provide top quality podcast your listeners will surely love. As a podcaster, that will leave you plenty of time to focus on other aspects that will require your expertise and attention.

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