Are you thinking of hiring a podcast editor? If yes, then you made the right decision. Read more so you'll know why.
Podcasting has now become one of the most preferred ways people use to get your message across thousands of people across the globe. Unlike written blog posts and articles, podcasts allow your target audience to hear your own voice and make them feel your presence. That is very powerful.
For starters, hearing your own voice lets your audience know that you're a real person, so they are able to connect with you more easily. Second is that when you speak during your podcasts, your audience doesn't just hear the word that you're saying. They can also hear the emotions that you feel as you deliver your message. It's one thing to write the words, "I'm passionate" on a blog post. It's a whole different thing when your audience hears you say those words with conviction and gusto.
Interested people usually have a wrong notion about podcasting. They think that all you need to get started is a good microphone, a recording software in their computer, and a well-written script. That's only half true.
In reality, there is a whole lot more work to be done after you record your podcast episode. You will need to get rid of any of the parts where you just keep on rambling or use fillers like "uh" and "um" while making sure that your audience doesn't notice that something has been cut from your podcast episode.
Background noises can be heard even with the best equipment like the hum of the air conditioner in the room where you're recording or the voices of your kids playing downstairs. All of these need to be taken away so that your podcast sounds professional.
Then there are the other components of your podcast episode such as the intro and outro music and spiel that many of your favorite podcasts have.
And a whole lot more!
This is where hiring a podcast editor comes in really handy. Simply put, a podcast editor's job is to basically tweak your recorded podcast episode so that it sounds very professional.
Many people who are just starting out in podcasting might find hiring a podcast editor something that they cannot afford, or they don't really need at the moment. After all, they are just testing out the waters, so to speak, and don't even know if their efforts in launching a podcast would even work.
On the contrary, hiring a podcast editor right from the very start will definitely be the best investments that you will make, especially if you're doing a podcast as part of your business marketing strategy. Here are 5 reasons why:
Trying to figure out the trade of launching a successful podcast takes a lot of time and effort, neither of which you cannot afford to waste.
A professional podcast editor has experience not only in mixing and tuning your podcast recording so that you get the highest audio quality possible. A professional podcast editor will also be able to recommend and include in your podcast recording the right intros, outros, and accompanying music based on the image you want to convey and the audience you want to target.
No, there's no typographical error here. One of the benefits of hiring a podcast editor is that you get to earn more money.
How can that be? After all, if you're going to hiring a podcast editor, you will need to pay them for the work that they do. That means you spend money.
That may be true, initially. But if you've tried to do some bit of podcast editing on your own, you will know that this can take hours, sometimes days, to finish editing just one episode so that it sounds really good and impressive.
By delegating this tedious task to a professional podcast editor, you are able to use that time you used to devote to editing your podcast episode to other parts of running your own small business that will aid you in generating more income like coming up with new products or promoting your business to get new clients.
Believe it or not, a lot of listeners decide whether or not they would continue listening to a podcast within the first few seconds of audio that you give them. A professional podcast editor knows that and will be able to help you come up with a sequence that will get you to get your target listeners hooked and listen all throughout your episode.
Just like with writing, having a podcast listen in to your podcast episode will be able to help you spot any errors that you may have missed or made suggestions with regards to the format of your podcast episode. That way, you're able to get the maximum effect towards your target audience.
Some podcast editors don't just offer podcast editing services for audio recordings. In fact, there are a lot of professional podcast editing service providers out there that provide packages that include a lot of additional services like editing the show notes of your podcast and creating the thumbnail images for your podcast episodes. A few of these providers even offer advertising options so that you are effectively able to reach your audience and let your voice be heard (no pun intended).
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