Podcasting came to life as a product of innovation and expression. It was developed in 2004 during the height of the World Wide Web and has been patronized by many since then. Known as the best means to express and share content, it allowed every individual around the world to connect with different personalities for different purposes. More so, it created a community of audio bloggers which enabled them to share any message they deem interesting.
Podcasting is a form of new media that allows audiences to access information in any place and at any time they want. As much as it is accessible to anyone in the world, it is as well doable by anyone willing to invest in it - both in terms of time and financial means.
Exploring the side of audio blogging is not hard at all - come to think of it, the physical and technical preparations are minimal. However, a challenge for audio bloggers would be the constant craving for new ideas and the struggle to gain loyal listeners; but fear not, this article features an easy to follow guide on how to effectively create your own podcast. It may not be easy as 1, 2, 3, but it sure is as easy as A, B, C - About Building a Circle.
What will your podcast be about?
It doesn't necessarily have to be something that is trending or popular among avid internet users. Consider a topic that you are interested in or an expert in as this will allow the continuous flow of ideas.
Secondly, consider if your content will follow a structured format or a free-flowing one. A structured format allows you to easily discuss important points without missing anything, like having sub-topics. A free-flowing format on the other hand, is more spontaneous and appears more conversational.
Lastly, know the technicalities of your podcast – your publish date, the time or duration of each episode, and the platforms you will reach out to.
Typically, iTunes is your best bet for a platform. Some say that it produces more or less around 85% of your audience.
Your keywords: Topic – interest and expertise, Content – structured or free-flowing, Technicalities – publish date, duration, platform
How will you produce your podcast?
One doesn't need to shell out an extravagant amount of money for a well-produced podcast. As a newbie in the field, the basic equipment needed is a computer or laptop with a stable internet connection and a microphone.
If you’re on a budget, utilizing any headset will be just fine. You can use any audio recording software to polish your audio afterwards. The most commonly used software for this is Audacity and is free of charge.
Once you get the hang of it, you can invest in more equipment such as a portable recorder, professional recording software, such as Adobe Audition or Apple Logic Studio, and a pop filter, which is a microphone accessory used to filter out unwanted sounds in your voice recording.
However, you can always avoid noise by considering a quiet and undisturbed setting.
Your keywords: Computer or laptop with stable internet, Microphone, Audio recording software (Audacity, Adobe Audition, Apple Logic Studio, etc.), Portable recorder, Pop filter, Setting
How will you create your circle?
It was mentioned earlier that one challenge of podcasting is acquiring loyal listeners. To connect well with an audience, analyze first their specifics – demographics, psychographics, and technographics.
After which, create an archetype of your target audience and focus on how you can encourage them to constantly tune in to your show.
Once you win them over, continue adding more people to your circle until your audiences themselves do the convincing for you.
It’s not that difficult really, just avoid appearing mediocre to your audience and make them find something interesting about you – be witty, amiable, and courteous. Reach out to the audience and they too, will reach out to you.
Your keywords: Audience specifics – demographics, psychographics,and technographics
In a nutshell, podcasting is about building a circle that promotes the exchange of ideas without the constraints of time and place. It is a communication tool that can reach millions of people and is certainly a powerful medium capable of both inspiring and entertaining different individuals.
If one aspires for an idea to be heard, may it be big or small, then podcasting is the perfect platform to use. It is innovative and expressive - it’s about building a circle and being heard.
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