“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.” –Dr. Ralph Nichols
While podcasting is still deemed relatively new, there’s no denying it offers benefits many can’t afford to miss. In fact, many now consider podcasting as a more effective medium when building trust, engagement, and loyalty.
Let’s take a closer look at some of the invaluable benefits podcasting offers and why it suits the needs of today’s digital consumers to a T:
Many podcasters often get comments about how listening to their podcast has made the drive to work quicker, if not more enjoyable. Understandably, the same cannot be said for blog articles.
With distracted driving rules always in effect, listening will always win over video and text each and every time. When the time comes when all vehicles become “podcast friendly,” it would be safe to assume podcast listenership will surely go through the roof.
There’s no denying podcasting is the most “mobile” among the current mediums people have access to nowadays. In other words, people can consume it at a time they prefer and at any place they choose.
Case in point—many people listen to podcasts while making dinner, while working out, while hiking up the mountains, while going for a run, while driving or commuting to work, etc. You get the drift.
Unlike podcasting, it’s way easier to manipulate certain blogging aspects like quotes, titles, etc. so it goes viral on social media (it gets retweeted, shared, liked, etc. regardless if people read the piece in its entirety or not). The same can be said for videos.
Don’t get me wrong however. I am not saying blogging (or any written content for that matter) is not sincere or real. However, many bloggers share that there have been instances where they have been influenced to change content in some shape, way, or form depending on what’s deemed hot on social media.
Also, unlike a blog where readers have the option to just skim or look over the piece briefly, listeners will interact with podcasts differently. For starters, they need to take in the podcaster’s energy, voice, intonation, and the sincerity behind their words. That being said, it’s considered a better method when establishing real connection and rapport.
In addition, while blogs are way easier to crank out, many people tend to resonate with podcasts more. People who know a particular topic like the back of their hand can easily write an interesting and informative piece in just a few hours. On average, it will take at least thrice the amount of time to produce and get a podcast out.
However, many believe podcasts have a more lasting impact compared to blogs. Bottom line, while blogs are way easier to crank out in terms of frequency and number, podcasting still gives a certain depth, connection, and rapport that blogging won’t be able to achieve on its own.
While many still consider the written word as more powerful nowadays, podcasting is quickly catching up. In fact, it would be safe to assume the following can happen in a few short years:
I’ve shared my thoughts. Now, let’s hear yours.
Do you think podcasting will eventually take over blogging? Sound off in the comments section below!
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