More and more businesses are using podcasts for their content marketing strategies, and for good reasons. They are easier and not as expensive to create as videos. They can also reach more people than videos because they can easily listen to this while they are stuck in traffic, on the subway, or even at work.
At the recent 2016 FINCON, Nick Loper shared his secrets on how he managed to get more mileage for his podcast channel Side Hustle Nation, which became a finalist for Best Business Podcast at the 2016 Academy of Podcasters Awards.
Some of the tips he shared were rather advanced. Here are five tips that he talked about that you can apply for your podcast, whether you’re a beginner or have been podcasting for some time.
Nick Loper admitted that one of the biggest mistakes he made when starting out with his podcast channel was that he didn’t use videos.
When you start with a video, you can tap into the three pillars of online content: video, audio, and text. Using a live stream video also gives the listeners to your podcast a behind-the-scenes look on how you record your podcast episodes.
Starting with a live stream video on a platform like Periscope, Facebook Live, and Google Hangouts on Air also sparks more engagement with those listening to your podcast because it gives them the opportunity to send comments and questions on a real-time basis.
Live stream videos can be recorded so that you can use repurpose this as upcoming episodes or upload in your youtube channel.
YouTube is what Nick referred to as the “lowest hanging fruit.” Aside from it being free to use, YouTube provides an element of virality that other sites like iTunes and even Google’s PlayStore don’t give.
This is how it works: as soon as your uploaded video starts getting any attention such as likes and comments, YouTube’s algorithm catches this. This then prompts YouTube to include your video in the list of suggested videos located beside or below the video currently being watched, depending on what device the video is being viewed.
YouTube is also a good way to repurpose old podcast episodes that you’ve already uploaded, even though you did not shoot a video while recording it. Nick Loper suggests creating an attractive image to upload along with a mp3 version of your podcast episode you can create using TunesToTube.
If you manage a blog, you know that one of its most important components is the lead magnet. This is an attractive offer that you give out to your blog’s visitors in exchange for them giving their name and email address to grow your email list. That way, you can inform them about your upcoming podcast episode so they can watch out for it.
One way how you can do this is by creating what Nick calls downloadable Show Notes. Usually in the form of a PDF, this contains all the important things that were talked about during a specific podcast episode. Once your visitors or podcast listeners opt-in with their email address, they can download this so that they can use this as a future reference.
Facebook Groups are great not only to promote your previous and upcoming podcast episodes. They also provide excellent opportunities for you to connect with other podcasters or people with some leverage in your niche and eventually might be able to do an episode together.
One important thing when it comes to using Facebook Groups is to remember to first develop some connection with the other members of the group. If you just join a group and then start posting links to your podcast episodes, there is an excellent chance that you can get kicked out or banned from the group.
If you had a particular podcast episode or series of episodes that got a lot of positive reviews from your listeners, you could actually convert this into a course that you can either give away for free or sell for a price.
Nick have used this a couple of times. After getting a lot of positive reviews on his podcast episodes about using Kindle, he converted these into a course which he uploaded at Udemy. Currently, there are over 3,000 students that are taking this course, each having to pay $195 to enroll in the course. Do the math, and that’s not a bad return on investment with just one episode.
Use these no longer secret techniques in your show and who knows, you might end up winning the Best Business Podcast someday! If you want to watch the full video, view below:
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