You’ve heard it before and someone has probably said it to you in person.
“There’s money to be made in podcasts, I swear it!” They probably enthused out loud.
If you’ve listened to a really good podcast, you’ve most likely thought of it, how these podcasters are earning money with their audio shows.
It’s true. It’s inevitable and cannot be denied. There really is money to be made when it comes podcasting but here is the thing. The essence of podcasting should not be based on getting green bills into your bank accounts and how much of you get.
Podcasting in a way that is authentic and sincere, with a little educational material mixed into the podcast and an entertaining, inspiring, motivating factor to it is what you should aspire for with your podcast, whether you’ve been doing it for awhile or just starting out. With that, both you and the listeners will be happy, where the amount of money you make won’t matter as much as compared to how your listeners react, praise, and interact with you.
The satisfaction lies in there and if you cannot grasp the concept of this, then it will be a very difficult ride for you in the podcasting industry.
So where do things go wrong for a few when they start with their podcast?
A rookie mistake when it comes to podcasting for newbies is that they dive head first into it wanting to earn money straight up that they forget an important aspect to it; branding.
When you listen to a podcast with good content, a podcast that appeals to you and has you coming back every time for new episodes, then you know that the podcast host has thought through their branding out pretty well.
Branding is what makes or breaks you, and without it, the only way to go down is, well, way down.
A good way to start on building your brand is to figure your identity out. Who are you? What message is it that you want to convey and how will you convey it in a way that people will want to listen?
These are questions to ask when starting out and making content, things you should think of instead of thinking how much money you’re going to make.
From there, you build on your initial goal and work on it, tweaking and tinkering along the way until you have something that you are satisfied with.
Remember. Good branding leads to a wider reach and a wider reach means big things for you and your podcast.
In everything that you do with your podcast, make sure it aligns with your branding. This is extremely important so that you can stand out amongst the millions of podcasts there is.
Consistency is the key. So sticking to your brand and staying true to it will do wonders as this will also help you reach a wider audience and create a loyal fan-base.
When you and your brand have grown, there will be a big chance that sponsors will come in with offers and the money will slowly begin to trickle in, and it’s not such a bad thing, especially if it helps make your brand stronger and makes the content even better than it was before.
Most successful podcasters do what they do for the passion, for their thirst to share their knowledge and to add meaning to the lives of those who listen, money at this point, just being the added bonus, the true prize being the fulfillment and success they get from their podcast!
For those who want to backtrack with their podcasts, it isn't too late to take that U-turn and do a total overhaul with your branding. As for those just about to start off in the podcast industry, if you set your mind to think this way and stick to it then without a doubt you will surely be successful too.
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