You’ve most likely heard it before and someone has probably said it to you in person.
“There’s money to be made in podcasts, I swear it!” They probably enthused out loud.
If you are not that familiar with how podcasts work, you've probably wondered at one point or another how podcasters earn money from their audio shows.
It’s true. It’s inevitable and cannot be denied. There really is money to be made in podcasting but here is the thing--the essence of podcasting should not be based merely on how much money you will earn from your show.
Podcasting should be carried out in a way that is both sincere and authentic. It should also be educational, inspiring, and entertaining. Regardless if you've doing it for a few weeks or for several years, putting something that is beneficial should come first. The money should eventually come in once you make your listeners happy and you've built a loyal following.
So where do things go wrong for a few when they start with their podcast?
A mistake many podcasting newbies commit is focusing on making money right away that they forget to work on one very important podcasting aspect--branding.
When you listen to a podcast with good content, a podcast that appeals to you and has you coming back every time for new episodes, then you know that the host has put much thought in the branding.
Branding is what makes or breaks you, and without it, you'll likely go way down.
One way to build good branding would be to first figure your identity out. Who are you? What message is it that you would want to convey? How will you convey your message in a way that will make people listen?
These are some of the key questions you need to ask when starting out and making content--basic things you should focus on first before thinking of the money you would like to make from your podcasting efforts.
From there, tweak and tinker as you go along until you have something you are truly satisfied with and proud to present.
Remember. good branding can translate to better reach and better reach can open big opportunities for you and your podcast.
Once you have figured out your branding, make sure everything else aligns with it. This is extremely important if you want to get ahead of the pack.
Also, remember that when it comes to podcasting, consistency is crucial. In other words, once you have your branding all figured out, make sure you stay true to it so it will be easier for you to build a loyal fan base.
As soon as you are able to build a good brand, you'll have a better chance of getting sponsors for your show. It is only then that you'll truly realize how much podcasting can offer. Aside from the satisfaction you get knowing you are helping people and putting something out there that you are proud of, you can also earn good money from your efforts.
Most successful podcasters consider podcasting a passion. Money to them is often just a welcome bonus. Their true fulfillment primarily comes from the idea of getting something out there that's successful and beneficial.
If you've been podcasting for a while but have not given branding any thought, it's not too late yet to late to figure it out. Once you have that key component covered, you'll not only increase your chances of succeeding, you'll also increase your probability of earning handsomely from your podcast.
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