Podcasts are effective ways to communicate and grow your audience. While it practically allows people to simply discuss anything under the sun, the question is how would you know what topics should you cover? How can your content convert like crazy?
Make sure that the topic you will discuss is something that you are passionate about. Remember that if your enthusiasm or interest falters, so does your audience. In choosing a topic, ask yourself these important questions:
It is always important to be focused on the topic that you are discussing to avoid straying from it. Becoming “off-topic” too often may result to your listeners becoming disinterested or alienated. Hence, the risk of losing followers as time goes by. A person who discusses about cars shouldn’t spend time talking about other things for long as it will be off-topic. If you want to inject other topics, make sure that it is connected with your main topic.
One of the best topics that you can infuse in your podcasts is current events or those that are controversial. Aside from getting a lot of resource because the topic is new, you can easily spark interests from many audiences. Present it in a unique way and inject humor.
Record and take note of the topics that you have discussed every time you do your podcast. This is to ensure that the topics you will discuss are always fresh and updated. Write them down on your journal or calendar so that you can keep track of the flow of your topics and what have you already discussed to avoid further repetition. Take note of new concepts that you get from various resources such as news or the internet.
By the end of every podcast, you can try asking your audience what topics are they interested in the next time. Do some surveys and set-up some links where your audience can leave suggestions. The ideas that you can acquire from your audience can be used as future topics.
It is not easy to do podcasting as this would require a lot of hard work on your part. There are a lot of competitions and many podcasters fail because their podcasts simply do not do well. Therefore you have to take the proper steps in setting up your podcast and making sure that your topic fits your point of view perfectly. Always be willing to give it your 100% as to what you want to cover otherwise you will simply go elsewhere and your content will be scattered. Make sure that your knowledge matches with your expertise so that you can fully discuss your content effectively.
Learn to put in a lot of your time and be sure that you are decided to continue doing your podcasts overtime. Remember that in podcasting consistency is the key in order to gather more followers and audiences. If one listener patiently waits for your podcast to be aired the next day but you suddenly decided not to, this will surely disappoint him. You risk losing more followers if you keep on having the same attitude. So make sure that you are always available to connect with your audience. In fact, you can also put some bonus episodes to keep your audience engaged and keep their interests high. The bonus episode need not be long. You can make it short but filled with useful and exciting content to make your audience ask for more.
Finding the right topic or content in your podcasts is challenging. In the end, what matters most is that you will be able to find the topic that means a lot to you, build from it and create a content that your audience will surely enjoy.
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