Podcast Show Notes: Everything You Need to Know

Podcast Show Notes: Everything You Need to Know

If you’re a podcaster, perhaps you already have a bit of an idea what show notes are. Perhaps you’ve seen other podcasters use them. Maybe, you’ve thought about using them yourself but you’re still not fully convinced about their value.

Whatever the case may be, it would be a good idea to find all there is to know about show notes, why having them is a superb idea, and why you should start using them.

What are show notes?

Simply put, show notes are a preview (or overview) of a particular podcast episode. Akin to a commercial or a trailer for a movie or a show, they will help your listeners understand the essence of the episode better.

In other words, show notes act as short summaries of a particular episode and it’s where listeners can find a brief information about the guest, the topics covered, and the key takeaways.

How do you make them?

If the idea of writing is enough to get your heart racing, you’re not alone. It’s actually understandable (and expected) especially if word-smithing is not something you know you can’t confidently pull off.

Fortunately, nowadays, you have the option to delegate this task to someone more capable. However, if you want to give it a go, keeping the following principles in mind can help get your efforts off to a good start:

Keep them simple

This is one of the most important aspects you need to nail. Keep in mind that your primary goal is to provide your listeners with a crystal clear preview of the episode. That being said, it’s not necessary that you write a really long one. Keeping it short, straightforward, and meaty is the best way to go.

So what’s the sweet spot? A minimum of 200 words and a maximum of 400 is deemed ideal. Anything less than the minimum can be classified as a description. Anything more will most likely bore readers and turn them away.

Keep them relevant

It’s a given that the content of the show notes is something that’s relevant to the particular episode. However, some people sometimes commit the mistake of including information that’s not relevant. Deciding on what points to include can be a challenge in itself. The main idea however is to make sure you don’t go off tangent.

As a general rule of thumb, make sure you are able to paint a clear picture of what listeners can expect. Include the highlights, the primary and interesting points of the conversation. Also, in a way that’s subtle, entice them through the show notes so they’ll go out of their way to listen.

Keep them engaging

While this is somehow related to the second tip which is relevancy, this one requires taking things a notch higher. In other words, make sure you keep the readers engaged by helping them learn a lot of things while reading your show notes.

In line with this, include external links that will lead them to something interesting or beneficial. That’s something you can do for starters. Include links to interesting reads or topics they can look up when they’re able. The more relevant information you can provide, the better and more engaging your show notes will be.

Have you incorporated show notes in your podcast? What approach has worked for you so far?

Share this post!

Recommended

Topnotch Podcasting: Tips to Achieve Exceptional Audio Quality
Topnotch Podcasting: Tips to Achieve Exceptional Audio Quality
In the podcasting world, awesome content is futile when your audio is crappy at best. Ensure audio quality is impeccable by keeping in mind the tips and techniques we’ve shared in this article.
How to Take Your Podcast to the Top Rank on iTunes
How to Take Your Podcast to the Top Rank on iTunes
Ever wanted to increase your rank on iTunes and gain more visibility? This post will teach you how. Don’t miss it!
Making Your Podcast Stand Out: Effective Tips
Making Your Podcast Stand Out: Effective Tips
With podcasting gaining more popularity and clout, competition has also become fiercer than ever. Discover effective ways to make your podcast stand out in this article.
Podcasts You Should Listen To In 2017
Podcasts You Should Listen To In 2017
Get to know some podcasts that you should listen to in 2017.
5 Unconventional Podcast Marketing Strategies That Will Get You on Top of iTunes
5 Unconventional Podcast Marketing Strategies That Will Get You on Top of iTunes
Using some creative podcast marketing strategies can help you rank in iTunes faster. In this article, we share 5 of these unique strategies that you can use.
Podcasting: About Building a Circle
Podcasting: About Building a Circle
Podcasting has made sharing information a lot easier and fun! Discover why so many podcasters have been using this medium to reach their audience.