Next to providing your listeners with quality content, podcast promotion is the most important task to accomplish to get the results you’re expecting. With millions of different podcasts for the picking, promoting your podcast episode is vital to getting not just to get new listeners, but also to get those that have previously listened to your podcast come back for more.
With that said, let’s uncover the 5 ways how to promote your podcast after it goes live.
Your listeners are busy. Also, your podcast is probably not the only one that they listen to. That said, it's always a good idea to send out an email a day or two before your podcast goes live and immediately after you upload it.
When creating your podcast email reminder, don't just say: "Hey! I got a new podcast episode up. Listen to it. Here's the link." Instead, give them a teaser on what the episode is going to be about. Doing this will not just peak their curiosity, but also encourage them to share it with people in their circle that may find it useful to check your podcast.
Here’s an example that you can use:
I just published a podcast episode today on how to grow your business through podcasting. If you’re an entrepreneur with a brand new business or if you’re a part of a company’s marketing team, I’m sure that you’ll find the episode very useful.
While this may sound a lot of work, especially if you’re just starting out with podcasting, this will be worth the effort. That’s because publishing your podcast episode on different platforms will help you broaden your reach and help you get in front of your target audience.
One key platform to use is iTunes. Despite all the other podcast platforms now available, iTunes remains as prime “real estate” as far as podcasting is concerned. That’s because 70% of people listening to podcasts do so in iTunes, many of which listen to those podcasts that are either on the New and Newsworthy or What’s Hot listing. Strategic Content has a very detailed article that covers the nitty gritty stuff on how to gain more popularity in iTunes to help with your podcast promotion.
According to a report published by We Are Social, about 2.8 billion people are active on social media at the start of 2017. That's a 21% growth from the year before. So, it makes perfect sense that if you want to be successful promoting your podcast after it goes live, you’ll need to make sure to get the word out on the different social media channels your listeners frequent.
In addition to posting updates on your different social media accounts, one great way to help spread the word is by adding social media buttons on your site and your email reminder. That way, you’re making it easier for your subscribers and website visitors to share and promote your podcast episode.
Guest posting works as a fantastic podcast promotion strategy for several reasons.
First, it allows you the opportunity to repurpose your podcast’s content, extending both its lifespan as an effective content marketing strategy. That way you’re not only able to reach a wider audience immediately after it’s launched, but also get people to continue listening to it even weeks or months after.
Second, it opens the door for you to build and foster relationships with leaders and influencers in your niche. By proving that you’re capable of providing as good a quality of content as they do, you now have an opening to invite them to do an episode with you in the future.
Lastly, guest blogging helps you create backlinks to your podcast. Podcast platforms like iTunes are search engines in their own right. That said, standard SEO best practices apply. One of this is the number of backlinks from quality sites going to your podcast. When iTunes and other podcast platforms find an increase in the number of quality sites creating links back to your podcast. This will help increase your rank and, hopefully, put your podcast at the top of the charts.
Having a strong call-to-action is essential to podcast promotion. Remember that one of the goals of your podcast is to drive your listeners to your website and download a copy of your show notes and other downloadable offers. That way, you’re able to build your email list and eventually convert them into qualified leads.
When creating your spiel for your call-to-action, always include a snippet to encourage your listeners to share your podcast episode and other valuable content to others. Word of mouth is still compelling, so make the most of it.
These podcast promotion tips do require a bit of work, but it will be worth it in the end, especially if you do them consistently.
What podcast promotion technique have you found to work best for you? Tell us about it in the comments section below.
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