Podcast subscription and consumption in the US is growing rapidly every month. Statistics show that one out of every five Americans has listened to a podcast. This means the market and the audiences for this medium is growing.
Although the data is pretty encouraging for many podcasters, there is still the challenge of making it amongst the many podcasts from all over the globe. Many bloggers are already starting their own podcasts, which makes the industry a tad bit competitive.
Making it on top of the charts and to the new and noteworthy section on iTunes are sure ways of gaining traction and new audiences to your podcasts. But, how do you really make it to the top?
This part appears on top of every podcast category on iTunes. This is where new and interesting podcasts appear. This appears on the front page of every category.
Sometimes, this section only has two rows depending on the screen or device used. At most, there can be 16 new and noteworthy podcasts that can be shown at a given time.
Appearing on this list will allow you to gain more listeners to your podcast. This will get people’s attention and help drive the popularity of your podcast.
Most often when you’re in the new and noteworthy, you get thousands of downloads for your podcast. This also increases reviews and subscription rates. However, the numbers might vary depending on your show.
Your goal is to make a good impression while you are a part of the new and noteworthy podcasts. This pushes your podcast on top positions for every category you’re in.
Once your podcast has been accepted by iTunes, it spends its first eight weeks, more or less, on this section because it is new. This is the easy part. As long as your podcast is less than eight weeks old, you’re already in.
However, the noteworthy bit can be a challenge. This is mostly dependent on the iTunes algorithm, which is not transparent to begin with.
Many of the podcasts who are also on the new and noteworthy list are those who already have a big audience through their own blogs or have big names. For one who is starting out on their journey to podcasting, this might seem scary.However, it is important to note that iTunes is secretive about their algorithm. It is completely unknown how you get ranked. Apple is not transparent with how their algorithm works.
Since decoding this secret is difficult, your only solution to dominate in your category on iTunes is to create high quality shows.
Getting that coveted ranking on iTunes takes work and effort on your part. It is about being conscious of everything that you put out for your audiences. If you need assistance in your rankings, reach out to podcast engineers.
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