Podcasting is now more than another source of information and entertainment. In recent years, businesses are now incorporating podcasting into their marketing strategy as a means to generate more leads and increase their revenues. It’s even become more popular as more and more people are now using their mobile phones for more than just calling and texting.
Surprisingly, not everyone is convinced that it’s a great marketing tool to use. That is why in this post, I will be sharing with you five key reasons why your business needs a podcast.
Did you know that the average person speaks between 125 and 150 words per minute? That means in a 10-minute podcast, you’re able to share 1,250 and 1,500 words to your listeners. That means you're ready to really dive in more in-depth on your topic without worrying about boring your audience to the point that they choose to opt out.
As a business owner, your goal is to get the word out about your product or service to as many people in your niche as possible. The thing is that people consume content differently. Not too many people have the time (and patience) to sit down and consume a piece of written material because it requires a lot more focus and attention on their part.
On the other hand, it’s far easier to consume content from a podcast because there’s hardly any visual distractions competing for their attention. Also, listeners are not constrained to stop what they're doing to listen to a podcast. They can listen to it while driving, working at the office or exercising in the gym, allowing you to cast your net further and more extensive than you could with a blog.
If you’re running a service-oriented business, launching a podcast channel is an excellent way for you to promote and establish yourself as an expert in your niche. For example, if you run a financial consulting firm, you can use a podcast as a medium to share budgeting tips and getting out of debt. Or if you’re an online marketing expert like Amy Porterfield, you can use a podcast to share tips on how to use social media and other online marketing channels.
Customer buying behavior had significantly changed in recent years. Nowadays, people are looking for more than quality products and services. They are searching for companies that genuinely understands their wants and needs. When they do find these businesses, they become incredibly loyal to these brands, and it's tough to get them to look the other way unless you're able to offer something better.
Podcasting can help you with this by giving you a channel to connect with your target customer on a personal level. Financial expert Dave Ramsey does a great job of this in his podcast, The Dave Ramsey Show. Instead of merely dishing out random financial advice to people to help them get out of debt, he lets his audience call in with their specific question that he answers. He also invites those that are finally debt-free with the help of the principles he teaches in his course Financial Peace University to share their testimony.
Competition in today's marketplace is fiercer than ever before. Companies are now looking for creative ways to stay ahead of the game. That includes using the podcast as a means to generate more leads that they can convert to customers.
In fact, the future of podcasting is looking so bright that it's easy to find a podcast for nearly every industry. That means that there's an excellent chance that one or more of your competitors are already podcasting, which can leave you in the dust if you still don't have one for your business.
As you can see, podcasting can be a potent marketing tool for your business. It can help you break down barriers and reach out to a broader audience at a more personal level. At the same time, it gives you the opportunity to provide extremely valuable content to your customers to position your business to scale and grow.
Have you tried podcasting for your business? If not, what's been stopping you? Share it with us in the comments below.
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