Starting a Podcast: 4 Truths You Need to Know

Starting a Podcast: 4 Truths You Need to Know

Although podcasting has been around for over a decade, it's only become popular in the past few years, particularly among business owners. In fact, it became so popular that as of 2015, researchers could only give an estimate as to how many podcast channels are out there.

Why Podcasting Became Extremely Popular?

Podcasting has become very popular among business owners for some reasons. For starters, not all business owners are comfortable in front of the camera. Creating a podcast allows them to share their thoughts and ideas without having to deal with the awkward feeling they would otherwise have if they were shooting a video.

Second, it’s more practical, especially for business owners who are just starting out. As a podcaster, all you need to have are a good microphone and recording software program, your podcast script and a quiet place where you can record your podcast.

Make it more accessible to your listeners. Videos are entertaining, but they can also be distracting. Video files are also relatively larger than audio files so they can take a while to buffer, which can be quite frustrating for listeners if the internet connection is weak.

The Truth about Podcasting

Just like any online content, there are lots of podcasters out there that have yet to experience any rewards coming from their podcasting efforts. Others have become online celebrities with a huge following and experiencing massive increases in their profits.

The truth is, there is so much that goes into podcasting than just recording your thoughts and insights about a particular topic and then uploading it.

1. Podcasting requires a lot of planning

To become a successful podcaster, you need to make sure you got an excellent plan of attack for each and every episode that you make from here on.

  • Why do you want to start a podcast?
  • What will it be all about?
  • How often will you be dishing out a new episode?
  • Will it be a solo flight show or will you be inviting guests?
  • How long will each podcast episode be?

You need to consider some details even before you ever start recording your podcast.

2. Podcasting requires time and effort

One of the common myths people have when it comes to starting a podcast is that they would instantly become a hit after the first few episodes. Although it’s not impossible, the truth is that this rarely happens. Some podcasters spend weeks and even months uploading new podcast episodes before your target audience recognize your work.

To make it big in podcasting sincerely, you need to be willing to devote a lot of time and effort to make this happen. This can be quite challenging especially when you see disappointing stats. Remember, nothing that’s worth something happens overnight. However, if you consistently put in the work, you will eventually reap the rewards.

3. You still need to invest a bit in starting a podcast

Just because starting a podcast doesn’t require much equipment and software as videos mean that you won’t need to make an investment. You need to ensure that you got quality recording equipment on hand to use when you record your podcast episodes.

4. Clarity of speech is critical

One thing that’s common with all successful podcasters is that when they speak in their episodes, their words are clear and they speak at a comfortable pace even when they sound excited. Frankly, it doesn’t matter if you got loads of valuable information to share with others. If your listeners can not understand you, it really won’t matter.

A great way of doing his is by taking some speech classes. Here, you can learn how to modulate your voice and how to pace yourself when you speak over the microphone so that you can easily be understood.

If English is your second language, it’s also a good idea to take some classes to help neutralize your access. Sad as it may be, there's still some people out there that choose not to listen to some podcasters when they can tell that they got a foreign accent.

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