If you are familiar with podcasts and how they work, chances are you are already well aware of their increasing clout, power, and popularity. Nowadays, podcasts are no longer limited to people who have a passion for it. Businesses are now using podcasts as a marketing tool to help instill brand awareness and recall.
However, while podcasting can seem straightforward, there's actually a lot of processes involved. Fortunately, while there are challenges along the way, it's also reassuring to know there are also several ways to make the process quick and effortless.
Create a rocking podcast minus all the hassles by keeping in mind the following tips:
In a nutshell, the 80/20 rule states that 80 percent of the outcome is derived from only 20 percent of your efforts. One of the most essential principles that applies to life as well as in podcasting is finding out where to channel your energy to generate maximum results.
In line with this, you need to plan out ahead how you can properly allocate time, energy, and resources so you'll be able to achieve the podcasting objectives you have set.
If you are just starting out, you are likely to commit mistakes more often than you would like. However, don't be hard on yourself. If anything, it's perfectly normal and all part of the process. The good thing is there is a way for you to be able to edit mistakes you make during the recording process. Whenever you have verbal slips, simply click your tongue and pause for a few seconds and continue after. Don't worry about the slips until the next step of the podcasting process which is the editing.
The rationale for the tongue clicks is it makes it very easy for you to scroll through and look for the gaps and pauses when editing the audio. This technique will save you plenty of time you can use for other endeavors.
As mentioned earlier, there are numerous processes involved before a podcast is deemed good to go. From script writing to the interview proper, things can get tangled if there is no system in place. There is no system template that works for everyone since podcasts have different goals and needs.
Create a system that's tailored to your unique needs. As long as it will produce the output you are looking for, then adhere to it. If you are still in the process of creating a system but unsure as to how to go about it, start by creating a simple check list and take it from there. Adjust, add, and change things as you go along until you find a system that truly works for you.
At times, podcasting can be demanding and it can be hard to keep up at times. This is especially true when you have a lot on your plate. However, the importance of consistency cannot be overstated. That being said, staying consistent should rank high in your priority list. Consistency should be observed in everything--from the quality your listeners expect down to the time they expect another episode to be released. There are plenty of tools you can use to ensure you don't miss any deadlines. Use them to your advantage so you'll be able to deliver a quality output at all times.
Obviously, you can't expect to deliver something that's top-notch with little effort and mediocre equipment. That being said, don't shy away from investing in the right equipment and services when the need calls for it. If your budget is limited, you should set aside money to ensure you'll eventually be able to invest in the equipment or services you need. This is something you should definitely take note of if you're considering doing podcasting full-time.
Also, don't hesitate to invest in the services of experts. Case in point: if editing is not your forte, consider it ideal to leave the task to people who know it like the back of their hands. Sure, it might seem like an expense you can do without but once you are applauded for a podcast that's truly stellar, you'd realize it is all worth it.
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