Interview episodes are popular because many enjoy the dynamic between two or more people engaged in a lively conversation. In addition, having experts and influential guests over has also been known to significantly boost a podcast's reach. It can also cement one's authority, clout, and expertise in the industry they are involved in.
There is however a challenge many podcasters share--finding guests for their podcast. Fortunately, there are several ways you can make the process more simple and straightforward. If you’re new to podcasting, you'd be delighted to know there's no shortage of methods you can try and implement when looking for potential guests.
For starters, you can play around with one or a combination of the following ideas:
If you are a new podcaster, you can get a feel of podcasting by looking for guests among your current contacts and friends list. This is an especially sound strategy for those who have no prior podcasting experience and are still trying to find their way around. Do you have friends or contacts who are deemed experts in the industry you are in? If you do, don't shy away from asking them to make an appearance!
If you don't have industry experts and influencers among your contacts, it would be a good idea to look for and shortlist experts and influencers in your field. If they have made appearances on other podcasts before, you'll have a better chance of getting a nod. It would also be a good idea to listen to previous shows they have been on so you can gauge if they're a good fit for your show and your listeners.
Also, listening to previous interviews they have done can also give you a crystal clear idea of the information they can impart and the value they can offer. From there, you can also brainstorm other questions you can ask to make the show enticing.
The good old face-to-face networking seldom fails. In other words, attending seminars, industry events, and conferences may just lead to your next guest. If you think the resource speaker can share knowledge and insights your listeners can surely benefit from, don't hesitate to invite them over.
Striking up a conversation with others can also help. You just might find someone interesting or knowledgeable enough to qualify as a guest or they might be able to refer you to a suitable candidate. If you are just starting out, finding guests is not as easy so make sure you don't leave any stone unturned.
Another awesome way to score suitable guests would be to ask current ones for referrals. You can ask them politely if they know someone else after the show or you can email them about it once the episode goes live. Fortunately, it will be a lot easier for you to approach referred people since you already have common connection and ground.
When looking for suitable guests, it pays to cover all the bases. That being said, asking for recommendations from your listeners would be a good idea if you haven't done it yet. In most cases, listeners who find value in your show would be more than willing to help you out.
Make it easy for them to offer recommendations by providing them with several ways to get in touch with you. Make it convenient for them. In addition, you can also ask them to give you a reason to consider them as well. You just might find the next suitable guest among your listeners.
A cold email is a message you send to someone you do not personally know. If you want to invite high profile guests but don't know them personally, sending a cold email is your best option. Make your message short and straight to the point.
Give a short background about your show and let them know why they are being considered. Include several ways they can get in touch should they accept your offer. Also, don't limit yourself to only one person. Shortlist as many prospects as you can and send them emails. Your effort might just work out magically.
Look for people who are creating content similar to yours on other platforms. If they discuss things that are related to your industry on YouTube or write about it on their blogs, there is a huge chance they'll be willing to appear on your show. You can also start up a conversation with a prospect through social media. If you're lucky, you'll be able to find plenty of prospects from popular social media platforms like LinkedIn, Facebook, YouTube, and Twitter.
If truth be told, there are several effective ways you can use to score podcast guests. You just have to be patient. Throw a little creativity in the mix and you'll be lining podcast guests before you know it.
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