Apart from providing listeners with high-quality content, there is one key aspect you need to cover to achieve the results you are looking for--podcast promotion. With millions of different podcasts to choose from nowadays, promoting your podcast is vital if you want to draw in new listeners and entice previous ones to come back for more.
With that said, let’s uncover the 5 effective ways how to promote your podcast after it goes live.
Your listeners are busy. Also, your podcast is probably not the only one they listen to. With that in mind, it's always a good idea to send out an e-mail a day or two before your podcast goes live and immediately after you upload it.
When creating your e-mail reminder, don't just say, "Hey! I got a new podcast episode up. Listen to it. Here's the link." Instead give them a teaser on what the episode is about. Doing this will not only pique their curiosity but it will also encourage them to share it with people in their circle who might also be interested in the topic discussed.
Here’s an example you can use:
I just published a podcast episode today on how to grow your business through podcasting. If you’re an entrepreneur with a brand-new business or if you’re a part of the company marketing team, I’m sure you’ll find the episode very useful.
While this may sound like a lot of work, this is well worth the effort. For starters, publishing your podcast episode on different platforms will not only help broaden your reach, it can also help ensure you will reach the people you are trying to target.
One key platform you can use is iTunes. Even with all the other podcast platforms nowadays, iTunes is still considered the prime “real estate” in the podcasting industry. That’s because 70% of people who listen to podcasts use iTunes. Many podcast listeners often check those that are found in the New and Newsworthy or What’s Hot listing. Strategic Content has a very detailed article that covers the nitty gritty on becoming more popular in iTunes to help with your podcast promotion.
According to a report published by We Are Social, about 2.8 billion people are active on social media at the start of 2017. That's a 21% growth compared to the previous year. So, it makes perfect sense to use multiple social media platforms if you want to successfully promote an episode after it goes live.
In addition to posting updates on different social media accounts, one great way to help spread the word is by adding social media buttons on your site and your e-mail reminder. That way, you’re making it easier for your subscribers and website visitors to share and promote a particular podcast episode..
Guest posting works as a fantastic podcast promotion strategy for several reasons.
First, it allows you the opportunity to repurpose your podcast’s content. In this manner, you are not only able to reach a wider audience instantaneously, you can also give people access to the content for weeks and months after the release.
Second, it opens the door for you to build and foster relationships with leaders and influencers in your niche. By showcasing your capability to provide quality content, you are are increasing your chance of having them over as guests in the future.
Lastly, guest blogging helps you create backlinks to your podcast. Podcast platforms like iTunes are search engines in their own right. That said, standard SEO best practices apply. For instance, when iTunes and other podcast platforms find an increase in the number of quality sites creating links back to your podcast., it can help increase your rank and hopefully, put your podcast at the top of the charts.
Having a strong call-to-action is essential to podcast promotion. Remember that one of the goals of your podcast is to drive your listeners to your website and have them download a copy of your show notes and other downloadable offers. That way, you’re able to build your e-mail list and eventually convert them into qualified leads.
When creating your call-to-action spiel, always include a snippet to encourage your listeners to share your podcast episode and other valuable content to others. Word-of-mouth always works so make the most of it.
While the abovementioned promotion tips will entail a bit of work, they can tremendously help your efforts especially when done consistently.
What podcast promotion technique has worked best for you? Tell us about it in the comments section below.
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