At first glance, podcast transcriptions can seem like something you can just forego. However, once you unpack the peerless benefits it offers, you can easily see it’s something truly worth investing time, energy, and effort in.
In a nutshell, transcription is defined as “a representation in writing of the actual pronunciation of a speech, sound, word.” Primarily, a transcriptionist’s goal would be to provide an accurate written record of what was discussed during the podcast.
If you aren’t convinced of the value podcast transcriptions offer, the following should help change your mind:
With podcasting becoming really massive, competition has also become fiercer than ever. That being said, one of your core goals as a podcaster would be to find ways to be a step ahead of everyone else. And one of the many ways you can stand out would be to provide an accurate word-for-word recording of your discussion.
How is this helpful? The thing is while podcasts are audibly consumed, there are still people who want to read. If you limit yourself to only one medium, you are also in a way limiting your audience to people who only prefer audio.
There’s no arguing people who listen to podcasts would prefer “hearing” your message as opposed to actually reading about it. However, when you provide a transcription, you’ll be broadening your audience by also catering to those who would prefer consuming content another way.
While the foremost driving factor behind podcast transcriptions is to provide valuable content, it actually also gives tremendous benefits to the podcaster as well. One of the most enticing is it helps podcasters refine their skills.
In other words, a transcription can give you a clear snapshot of the discussion that took place during the show. Going through the transcription can give you an insight into how well you play, engage, and interact with others.
Do you encourage impactful and healthy conversations that provide value to the listeners? Or do you dominate the conversation and not give others the chance to effectively communicate? A transcription can help you adequately evaluate both your listening and communication skills. It can also help you clearly see areas you excel in as well as areas you need to improve on.
Yet another indispensable reason to consider podcast transcription is the significant value it provides to your SEO efforts. Undeniably, the better your SEO, the greater the chances of people finding, clicking, and reviewing your podcast will be.
Nowadays, the power of SEO is no longer up for debate. In fact, many now acknowledge SEO as an integral part of the success of any business, podcasting included.
Not everyone may be aware of it but in the popularity game today, the one with the best content will not always win. Oftentimes, it’s the one with the most relevant and effective SEO that takes home the bacon.
One of the ways SEO is rated is based on the length of time a visitor stays on your site. If people stay long on a particular site, it is assumed they found something that’s engaging, interesting, and truly valuable.
When you have a podcast transcription, you’ll be giving them a good reason to stay on your site longer and that will have a significant and favourable impact in your SEO campaign in the long run.
Have you tried integrating transcriptions in your notes? How have you benefited from the practice? Do let us know in the comments below!
Share this post!