Having a strong presence on iTunes is one of the goals of every podcaster. iTunes is home to the largest network of listeners online which makes it a key platform for growing one’s listenership.
Getting more iTunes reviews is essential for your podcast to be discovered by new listeners. It increases your exposure on the platform and helps you reach more people. Good and positive reviews, most especially, can sway any podcast shopper on the hunt for a great show.
Here are some ways to get reviews on iTunes:
The hardest part towards getting a review on iTunes is getting people to iTunes. Overcome this roadblock by making a vanity URL that will lead them to your iTunes review page. Make sure that this link is short and memorable since most of the listeners are working out or driving while listening to your show. A good and memorable vanity URL will increase the chances that they will leave you a review later once they’ll sit in front of a computer. You can also use this URL whenever you are asking your audience or followers for reviews.
You may also just direct your audience to your Show Notes page and give them instructions on how to leave comments and reviews on iTunes. Find what works for you best.
Don’t go too far looking for reviews. Sometimes, all that you have to do is start within your circle. Ask friends and family first to listen to your show and leave reviews on iTunes. It’s isn’t difficult to ask people who are close to you for a little favor. It will also add a few reviews on your iTunes review page. This is something that new podcasters can do to get their first few initial reviews. This is a simple trick but works all the time for getting through the hurdle of the first phase of podcasting.
Remind your loyal listeners to leave a review on iTunes after every episode. Many other top podcasters do this at the end of their show as well to help them gain more reviews and reach more potential listeners. This gentle reminder is effective in encouraging your current audience to leave a review. Tell them how this will help you and how you appreciate even the shortest review left on iTunes.
On your show notes for every episode, include a CTA for people to leave reviews. You can also post the show notes on your blog, if you have one, so you can reach more followers and more people. Oftentimes, leaving these crumbs and constant reminders will help you in getting the number of reviews that you are after.
Use your social media outlets to generate reviews. Leverage on the communities that you have on various social media platforms. Link the iTunes review page and explain why it’s important for them to take the time and leave a review. You can also post this link on your profile so you can take followers directly to the page. Try creating banners to remind followers to leave reviews.
Email your loyal followers directly to ask for a review. Make every email personal and refer to each of them in the first name. If you have time, you can also make every message personalized depending on how well you know this listener or follower. You can also use social media platforms to reach out to them. Message them on Facebook or tweet them directly. Engage in conversation with your followers so your request won’t seem very impersonal.
Never forget that content is still king no matter how persuasive you are with asking for reviews. If your listeners don’t like your show in the first place, they will never leave you positive reviews. Always prioritize producing good episodes that your audience will enjoy. Your goal is to satisfy and educate your listeners. This would translate to good reviews from everyone without having to ask for it.
If you’re truly into podcasting, you might have a couple of podcasts that you love. Start giving them wonderful reviews or featuring them in your blog or shows if they are related to yours. This way, you will be able to connect with other influential podcasters that may open opportunities for more people listening to you, and get you some fresh reviews.
Most importantly, be creative and experimental in asking for reviews. There is no single secret towards getting more reviews on iTunes. Don’t be like those people who pay for reviews, too. Get the right reviews from your audience and focus on how doing so can help in building a community. Just be honest and upfront in asking your audience to leave a review.
Once you’ve racked up those feedbacks, don’t forget to thank everyone who has helped you reach your goals. Be grateful for every review left and express gratitude on your show.
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