Interview episodes on podcasts are always popular because of the dynamic between two or more people who are in a lively conversation. There is always a synergy in a fun banter and audiences just enjoy listening to this kind of flow. A good discussion almost always brings the best of any topic.
Aside from that, having an influential guest also boosts your podcast’s reach. It reinforces your podcast as a trusted resource on your specific niche and topic.
Build a strategy in place for finding guests for your show. If you’re new to podcasting, there are different methods when looking for potential guests. Play around with one or all of these ideas to land on your next list of guests:
An option for new podcasters is to look through their current contacts and friends list. This is a good strategy to book your first few interviews. It’s easier to reach out to friends when your podcast is new than to contact someone you don’t know for an interview. Check who among your friends or acquaintance is an expert in a field that is related to your own. If you have friends who are good in what they do, then invite them for some good discussion.
You do not have to look far for guests. Start with the experts within your niche and ask them if they can be guests in your show. If they have been interviewed on other shows, chances are they’ll be more than willing to come on your podcast. Look for other people covering the same subject as you and reach out to them. Research and listen to the interviews and stories that they’ve done. Check if these possible guests will fit you and your audience. Just make sure that you approach questions differently to keep things interesting.
The good old face-to-face networking does not fail. Attending seminars, industry events, and conferences may lead you to find great guests for your next episodes. Don’t be afraid to approach resource speakers or to hit up a conversation with the person sitting next to you. Just walk up to the speaker and introduce yourself. Tell them you are hosting a podcast about this topic and would love to have them on your show. Peak their interest but do not book an interview at that moment. Just follow up with them after the event and write notes, if needed. The same goes to people you connected with on other events. Make sure that you pack enough business cards with your podcast information and exchange them with potential guests.
Once you have started getting guests for your podcast, ask them if they know anyone who would be a good fit for your show. You can do this right after you’ve done your interview and while the energy is still up. You can also ask them by email once you inform them that the episode is already live.
It’s going to be easier for you to approach potential guests since you already have common ground and connection. You may also ask your guest for an introduction to make things easier. Make sure that this person is also a good fit for your podcast, as well.
Since you are serving your listeners, it pays to listen to their voices. They may be able to recommend you potential guests or they may even be good guests themselves. Encourage your audience to reach out to you. Create a call to action after every episode so your listeners can get in touch with you.
Make it a point to send them to your website so they can send you a recommendation or two. You can also create a form where they can drop in their suggestions. Just make sure that you open up your lines to them.
A cold email is a kind of message that you send to someone who you do not personally know. If you already have high profile guests in mind, then you can look up their email addresses on their websites or reach out to them through the contact forms on their sites.
When sending a cold email, start by introducing yourself and your podcast. Tell them about your show, its purpose, target audience, listener statistics, and others. It may be wise to include the notable guests you’ve had on your show, as well. Do not forget to complement their work and achievements. Note why they’re a good fit to your show and why your audience would love to hear from them. Include your contact details should they want to know more.
Sometimes, these high profile guests will not respond due to bad timing or they’re not interested. Send out a lot of emails. Most seasoned podcasters will tell you that just because you didn’t get a reply does not mean it’s a no. You can always try again.
Look for people who are creating similar content on a different platform. This may be on YouTube or through blogging. If there are people creating content similar to yours, chances are they are also willing to come on your show.
You can also hit up a conversation through social media. Connect with potential guests online by striking up conversations with them or reaching out to them. You can look for potential guests and other influencers on Twitter, Instagram, Facebook, or LinkedIn.
There are more ways to get guests for your podcast. You just need a little creativity and some confidence to reach out to people. Network and look into the places that you haven’t tried checking out.
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