How to be Authentic to Your Market when You Start a Podcast

How to be Authentic to Your Market when You Start a Podcast

Many brands are rushing to podcasting and considers this as the next blogging platform. Media companies, influencers, and brands are testing podcasts as another avenue for content marketing.

We are at the golden age of podcasting and this is a free format. Anyone can start a podcast with minimal equipment and an access to the Internet. As long as you know how to record, edit, and publish a podcast, you’re all good! There are already a ton of information and tutorials on how to start your own podcast.

Authenticity is key

Do not start a podcast for the wrong reasons. Although there definitely is money to be made and ears to reach through podcasting, you need to anchor your podcast on something that’s real for you.

Start a podcast about something that you’re passionate and interested in. Whether it’s on personal development or stamp collection, there’s always a market for you.

This approach will make your podcast more sustainable from the get-go. If your heart is already in it when you start, you will have no problem dealing with the hurdles that may come along the way.

Being interested in your own niche will make it easier for you to develop your podcast naturally and create new topics. You know what you’re talking about anyway, so it’s will be easy for you to formulate and adjust as you move along. Even if you don’t, you can at least figure out whom to reach out to for interviews.

If you are passionate about what you do or talk about, it will show. If you are real and authentic, it will show. You will sound more vivacious and engaging to your listeners. There’s this temptation to be a cool and savvy host. It’s normal. You want to be the most awesome host in the podcasting world and to be exuberant all the time. However, remember not to fake it. Your audience will recognize it.

How to be authentic

Maintain authenticity throughout your entire podcast. From the first episode, you should be honest. Say what you feel and mean it. Of course, you don’t have to attack your competition or air personal grudges on your episodes. Just don’t be afraid to express your opinion and be totally transparent.

Let your personality shine through. Use your own voice. Being your own person makes you a relatable host to your audience. Remember to be yourself. All the other persons are already taken. This is an opportunity for you to connect to your listeners at whole a different level by being you.

Lastly, listen to what your audience has to say. Involve them in the development of your podcast and your brand. Podcasting is a great tool for interaction, as well. Create episodes that allow them to ask questions. Pay attention to what the other podcasters are saying and keep your ears open to the trends around you.

Podcasting is authenticity

Aside from being authentic from your own end, podcasting as a platform also cultivates authenticity in your business. Content marketing can be very effective in getting leads yet challenging. Every brand is now using this strategy to reach their respective target markets.

Podcasting helps you cut through the noise and the competition. It is a more authentic platform as compared to blogging. This develops a better relationship with your market and it is something that you can truly take as your own.

Using your voice in communication makes the content even more personal and genuine. It’s like you are talking directly to your market. You are able to reach your audience individually, as well.

Your audience can also bring you with them no matter where they are and no matter what time it is. They can take you to their daily commutes, long car trips, or workouts. This type of connection can be impossible for other platforms. Podcasting goes to places where other content cannot. This forms a deeper sense of bond between you and the listeners.

Podcasting is authenticity

Building it up through podcasting

Keep in mind though that podcasting will not give you instant results. Like other platforms, you need to start slow and build your momentum. You will not get tens of thousands of downloads on your first episode.

Once you have continually developed your listenership, you will start reaping the seeds you sowed earlier. You will have a loyal following that will stick with you and your brand as long as you provide them valuable and authentic content.


In this age where platforms are ever evolving, it is smart to keep up with the times. Reach your target and potential market through podcasting. This platform is more about nurturing your already captured audience and building up that community.

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