If you are a podcaster, you probably already know that merely getting your podcast out and just hoping people will find it just won't do. You need to actively promote and market your podcast if you want people to listen and subscribe.
Unless you're a really famous personality, you can't expect to build a solid following overnight. The good thing is you can slowly (and surely) establish a robust following given you have an awesome promotion strategy in place.
If you're looking for podcast promotion ideas you can try, the following should make your list:
Create a list of podcasts your target audience might be interested in. Connect with podcasters in your niche and aim to create good relationships with as many as possible. Aside from finding people you can totally relate with, you just might find someone who would be willing to make an appearance on your show. If all goes well, they might even return the favor and invite you to be a guest on their show as well!
Undoubtedly, cross guesting would be beneficial for both parties involved in terms of getting more listeners and even subscribers. Additionally, you can also look into trading promotion favors with other podcasters in your niche. This would entail both parties to promote each other's podcast for an agreed period.
Most people love giveaways and freebies. That being said, consider promoting your podcast by giving away podcast-related merchandise. You can even place your logo on the giveaways to help establish brand recall.
Jeffrey Powers from Geekazine believes that a contest where you encourage your first few followers to tweet and share word about your podcast would be a good idea. You can have podcast merchandise up for grabs. It's not only an effective way to promote your show, it's also a great way to establish loyalty.
Max Flight of AirplaneGeeks believes that connecting with your audience will be beneficial for your podcast. In line with this, exert effort to make your show as dynamic and exciting as possible. If you are feeling adventurous, you can go live with an audience. If you already have a robust following, you can invite a few over and record a podcast with them.
If you're up to the challenge, you can also do a live question-and-answer segment so you can add a creative new spin to the episode.
Yes, search engine optimization (SEO) is still a thing. That being said, you need to ensure your podcast episodes are search engine friendly so new listeners can find it easily. Also, you can optimise your podcast by transcribing your episodes and posting it on your blog. This can help you rank niche-related keywords more easily.
In addition, make sure you come up with a catchy title for your shows so you can entice more people to tune in. Moreover, consider adding a summary and ID3 tag your MP3 file so it is optimised when Google does some crawling. Lastly, don’t forget to publish your episodes on iTunes and other podcast websites including your blog.
Go where the other podcasters are. Attend podcasting conferences and find out what successful podcasters are doing. Network with other podcasters and get word out about your own podcast. Connect with prospective guests and podcasters whose shows you would like to appear in. If you can’t attend a conference, at least join a few Facebook Groups such as this and this.
Use social media to your advantage.
Inform friends, family, and followers about new episodes using your social media accounts.
Post memorable quotes from your shows on Twitter.
Experiment with Facebook Live and say hello to your followers before your recording.
Add your podcast link in your LinkedIn and Google profiles and share your shows on Pinterest.
Include your show notes in your pins and include a catchy title alongside relevant keywords.
Post video recordings of your podcast on YouTube.
Use interesting clips or segments for your videos and add descriptions with keywords to generate more traffic. You can also share behind-the-scene clips of your podcast to give your show a human factor.
Be strategic in promoting and marketing your podcast.
There's no shortage of creative and effective marketing ideas you can use for your benefit. For starters, you can ask hosts, authors, and other famous personalities you interview on your show if they can promote the episode they are in to their own networks.
When promoting your podcast, don't shy away from constant testing until you find out what truly works for you.
What promotion ideas have you tried so far? Let us know in the comments section below!
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