The world of podcasting is essentially comprised of two broad groups of people. The first group are the podcast superstars like Jon Nastor of “Hack the Entrepreneur”, Michael Hyatt of “This is Your Life”, Amy Porterfield of “Online Marketing Made Easy”, and Michael Stelzner of “Social Media Marketing Podcast”. The second group is pretty much, well, everyone else. Needless to say, it’s the dream of every podcaster to make that transition from someone struggling to get their podcast heard to become the next podcast superstar with throngs of loyal subscribers anxiously waiting to listen in on their next podcast episode.
Unfortunately, that seems to be easier said than done. For a podcast newbie, getting onto the podcast bandwagon is like jumping in an ocean made of thousands of podcasts. The mere thought of that can make anyone aspiring to become the next podcast superstar get cold feet.
Making that transition from a podcast newbie to a podcast superstar can be very challenging, but it’s not impossible. In fact, there are lots of things that you can do to do just that. One of them is setting up your own podcast routine.
On one episode of :”The Showrunner Podcast”, Jon Nastor pointed out one thing that Pat Flynn—owner of the widely respected blog and podcast titled “The Smart Passive Income”—shared to him about podcasting. It was this: the one thing that Pat Flynn wished he would have done during his first year of podcasting was to become consistent.
Consistency is one of the pillars of success, and this is nowhere more crucial than in the realm of podcasting. With so much competition, it’s very easy to for your listeners and subscribers to go out and look for another podcast to listen and follow. When that happens, it’s extremely difficult to get them to come back.
This is why setting a podcast routine is critical. By having a podcast routine that you religiously follow, you’ll not only be able to create quality podcast episodes for your listeners but also help you become consistent in churning out content.
Creating a podcast routine especially if you’re just starting at podcasting isn’t a new concept. In fact, this is one of the things that many podcast pros advocate. So, why is it that so many people aren’t doing it?
The answer is very simple. Quite often, they make their podcast routine so rigid and complicated that it can eventually make them feel overwhelmed and make the whole task of creating a podcast episode daunting.
The thing is, a podcast routine doesn’t have to be any of these. On the contrary, the routine used by many well-respected and popular podcasters out there are very simple.
That said, here are 3 ways on how you can come up with a podcast routine that’s simple and very easy for you to do and follow.
Jerod Morris of “The Showrunner Podcast” shared that what separates successful podcasters from those that are struggling is their mindset.
There are basically two kinds of mindset. The first is what he called as having the selfish mindset.
Podcasters that are stuck with this kind of mindset are those that podcast for themselves and their benefit. They’re focused on trying to figure out what they’ll be getting from each and every podcast episode they put out there. They choose their podcast topics based on what excites them. And because they’re only focused on what they’ll get from their podcast listeners, it’s very easy for them not to become consistent especially if they do not see the results that they expect.
The second mindset is what many successful podcasters possess. This is what Morris referred to as the selfless mindset.
As you may have probably guessed, this mindset is the complete opposite of the first. Podcasters with this mindset always approach their podcast routine with the question “how can I help someone else today?”
Podcasters with a selfless mindset understand that while you can’t always give and not get anything in return, they don’t really focus on that. In fact, when they create their podcast episode, they always give 100% of their effort to create a podcast episode that will be of great value for their listeners without really focusing on what they would get in return.
When it comes to the topics that they use in their podcast episodes, podcasters with a selfless mindset don’t just talk about the things that excite them. They go out of their way to learn more about the market that they’re trying to reach. They study which format resonates with their audience better. do they prefer solo shows or would they find interviews more interesting?
Approaching your podcast routine with a selfless mindset also makes you become more accountable to your audience by making sure that your podcast episodes are uploaded on the days that you promised. This helps you build an audience to your podcast.
More important, keeping a selfless mindset whenever you do your podcast routine will compel you to be available for your audience. You’re not just churning out content. Rather, this kind of mindset prompts you also to be willing to answer questions sent to you by your listeners as well as listen to suggestions for possible topics.
The moment you start connecting with your audience, you begin to develop a relationship with them. When that happens, your listeners begin to trust you and recognize you as a respectable authority in your niche. So, when the time comes that you decide to offer something, it’s going to be easier to sell it to them. As Michael Hyatt said, “anything that you sell, you have a better chance of selling if they know that they can trust you.”
Jon Nastor explains that there are generally two types of podcasts: podcasts for personal branding and podcast for business.
As its name suggests, this type of podcast centers on podcast topics and episodes that are meant to help you build you up as an authority in your niche. At the same time, it’s used for lead generation and to grow a following.
If you’re running a podcast that falls under this type, the podcast episodes that you need to choose should be able to give your audience your unique selling proposition. Simply put, each and every podcast episode should focus on showing to your listeners your own unique voice and what you can offer them that’s different from other podcasts within your niche.
This type of podcast is usually created by businesses that already have an audience on another platform, usually a website or blog. Aside from providing additional content to attract a totally different set of audience, podcasts that fall under this category help business develop a connection with both new and existing followers.
“The Showrunner” podcast is a good example of this. Another is the “Business Reimagined” podcast by Danny Inny, owner of Mirasee, formerly known as Firepole Marketing.
One of the biggest mistakes that are done in this type of podcast is that the content tends to either just be only repurposing old content or geared towards a marketing campaign. While these are good, it’s important to remember that the main goal of a successful podcast is able to connect with your audience. Your business’ podcast should be able to put a face and personality on your business so that you’re able to develop a trusting relationship with your target market.
As mentioned earlier, creating a podcast episode involves a lot of work. If you want to build a loyal audience, you need to be willing to put in time and effort into each and every podcast episode. More important, you need to be able to deliver these episodes consistently.
Being consistent doesn’t mean that you need to produce a brand new episode every day. Not all successful podcasters do this. Jon Nastor only uploads a brand new episode three times a week while Amy Porterfield of the Online Marketing Made Easy podcast only releases one podcast episode per week.
What’s important to remember is to make sure that you’re able to deliver your podcast episodes when you promise your audience. Set a realistic number of podcast episodes that you can produce really well in a week that will not make you feel like you’re neglecting other parts of your business or your personal life, and it will work for you.
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